
Rugbyheartland.co.nz has today taken a snapshot of how the New Zealand Provincial Rugby landscape looks like on Social Media .
We have looked at Facebook , Twitter and Instagram to see who are following their Provinces with some very interesting results.
We have broken down each province’s estimated population to give us a per capita following for all unions and joined the NPC (Mitre10 Cup) and Heartland Championship together to get a view of who leads the way with their support base, and yes before we get into debates we do understand that a majority of followers would in more likelyhood be living outside these areas but the exercise diffidently shows that on percentage basis the smallest union has just a greater following than some of the bigger unions.
We hope the following tables provide some discussions around the coffee table or over a beer …. Note: all Population numbers are estimates
Based on Facebook Pages / * = “FB Group”
{ If you want to see better #’s for your union on Facebook then click their name to view their Facebook page and give them a “LIKE” }
|
NEW ZEALAND RUGBY UNIONS – [Orange = Heartland Championship Teams] |
|
Union (Region) |
Population *Est |
Facebook “likes” |
% per population |
1 |
Otago |
142,000 |
40,909 |
28.80% |
2 |
Waikato |
326,900 |
81,873 |
25.04% |
3 |
East Coast |
13,239 |
2,969 |
22.42% |
4 |
Hawkes Bay |
158,900 |
25,262 |
15.89% |
5 |
Buller |
10,473 |
1,659 |
15.84% |
6 |
Southland |
96,500 |
14,606 |
15.13% |
7 |
Auckland |
796,500 |
119,595 |
15.01% |
8 |
Taranaki |
127,400 |
16,580 |
13.01% |
9 |
West Coast |
21,677 |
2,490 |
11.48% |
10 |
Manawatu |
127,800 |
12,460 |
9.75% |
11 |
Tasman |
146,800 |
14,244 |
9.70% |
12 |
Wairarapa Bush |
42,390 |
3,455 |
8.15% |
13 |
Wanganui |
43,500 |
3,517 |
8.09% |
14 |
Northland |
166,100 |
13,148 |
7.91% |
15 |
King Country |
50,952 |
3,979 |
7.81% |
16 |
Canterbury |
478,000 |
36,343 |
7.60% |
17 |
Bay of Plenty |
236,200 |
17,395 |
7.36% |
18 |
Mid Canterbury |
31,041 |
2,241 |
7.22% |
19 |
South Canterbury* |
43,932 |
2,953 |
6.72% |
20 |
Poverty Bay |
35,295 |
2,176 |
6.17% |
21 |
Wellington |
397,600 |
23,887 |
6.01% |
22 |
North Otago |
32,520 |
1,391 |
4.27% |
23 |
Thames Valley |
43,989 |
1,879 |
4.27% |
24 |
Counties |
437,500 |
14,825 |
3.38% |
25 |
North Harbour |
292,900 |
6,846 |
2.33% |
26 |
Horowhenua-Kapiti * |
79,200 |
1,456 |
1.83% |
|
NZ Population as at Wednesday 14 September 2016 at 11:10:00 a.m |
|
4,714,626 |
Total FB Likes 468,138 |
9.93% |
Mitre10 Cup Unions Facebook by Percentage |
|
Union |
Population |
Facebook “likes” |
% per population |
1 |
Otago |
142,000 |
40,909 |
28.80% |
2 |
Waikato |
326,900 |
81,873 |
25.04% |
3 |
Hawkes bay |
158,900 |
25,262 |
15.89% |
4 |
Southland |
96,500 |
14,606 |
15.13% |
5 |
Auckland |
796,500 |
119,595 |
15.01% |
6 |
Taranaki |
127,400 |
16,580 |
13.01% |
7 |
Manawatu |
127,800 |
12,460 |
9.75% |
8 |
Tasman |
146,800 |
14,244 |
9.70% |
9 |
Northland |
166,100 |
13,148 |
7.91% |
10 |
Canterbury |
478,000 |
36,343 |
7.60% |
11 |
BOP |
236,200 |
17,395 |
7.36% |
12 |
Wellington |
397,600 |
23,887 |
6.01% |
13 |
Counties |
437,500 |
14,825 |
3.38% |
14 |
North Harbour |
292,900 |
6,846 |
2.33% |
|
Mitre10 Cup Unions Facebook by Likes |
|
Union |
Population |
Facebook “likes” |
% per population |
1 |
Auckland |
796,500 |
119,595 |
15.01% |
2 |
Waikato |
326,900 |
81,873 |
25.04% |
3 |
Otago |
142,000 |
40,909 |
28.80% |
4 |
Canterbury |
478,000 |
36,343 |
7.60% |
5 |
Hawkes bay |
158,900 |
25,262 |
15.89% |
6 |
Wellington |
397,600 |
23,887 |
6.01% |
7 |
BOP |
236,200 |
17,95 |
7.36% |
8 |
Taranaki |
127,400 |
16,580 |
13.01% |
9 |
Counties |
437,500 |
14,825 |
3.38% |
10 |
Southland |
96,500 |
14,606 |
15.13% |
11 |
Tasman |
146,800 |
14,244 |
9.70% |
12 |
Northland |
166,100 |
13,148 |
7.91% |
13 |
Manawatu |
127,800 |
12,460 |
9.75% |
14 |
North Harbour |
292,900 |
6,846 |
2.33% |
Mitre10 Heartland Unions Facebook by Percentage |
|
Union |
Population |
Facebook “likes” |
% per population |
1 |
East Coast |
13,239 |
2,969 |
22.42% |
2 |
Buller |
10,473 |
1,659 |
15.84% |
3 |
West Coast |
21,677 |
2,490 |
11.48% |
4 |
Wairarapa Bush |
42,390 |
3,455 |
8.15% |
5 |
Wanganui |
43,500 |
3,517 |
8.09% |
6 |
King Country |
50,952 |
3,979 |
7.81% |
7 |
Mid Canterbury |
31,041 |
2,241 |
7.22% |
8 |
South Canterbury* |
43,932 |
2,953 |
6.72% |
9 |
Poverty Bay |
35,295 |
2,176 |
6.17% |
10 |
North Otago |
32,520 |
1,391 |
4.27% |
11 |
Thames Valley |
43,989 |
1,879 |
4.27% |
12 |
Horowhenua-Kapiti * |
79,200 |
1,456 |
1.83% |
Horowhenua and South Canterbury only have Group Pages |
Mitre10 Heartland Unions Facebook by Likes |
|
Union |
Population |
Facebook “likes” |
% per population |
1 |
King Country |
50,952 |
3,979 |
7.81% |
2 |
Wanganui |
43,500 |
3,517 |
8.09% |
3 |
Wairarapa Bush |
42,390 |
3,455 |
8.15% |
4 |
East Coast |
13,239 |
2,969 |
22.42% |
5 |
South Canterbury* |
43,932 |
2,953 |
6.72% |
6 |
West Coast |
21,677 |
2,490 |
11.48% |
7 |
Mid Canterbury |
31,041 |
2,241 |
7.22% |
8 |
Poverty Bay |
35,295 |
2,176 |
6.17% |
9 |
Thames Valley |
43,989 |
1,879 |
4.27% |
10 |
Buller |
10,473 |
1,659 |
15.84% |
11 |
Horowhenua-Kapiti * |
79,200 |
1,456 |
1.83% |
12 |
North Otago |
32,520 |
1,391 |
4.27% |
Horowhenua and South Canterbury only have Group Pages |
Based on Twitter Followers |
NEW ZEALAND RUGBY UNIONS |
|
Union |
Population |
Twitter Followers |
% per population |
1 |
Taranaki |
127,400 |
5,003 |
3.93% |
2 |
Otago |
142,000 |
4,631 |
3.26% |
3 |
Southland |
96,500 |
3,057 |
3.17% |
4 |
Manawatu |
127,800 |
3,097 |
2.42% |
5 |
Tasman |
146,800 |
3,142 |
2.14% |
6 |
Waikato |
326,900 |
5,848 |
1.79% |
7 |
Hawkes bay |
158,900 |
2,165 |
1.36% |
8 |
Northland |
166,100 |
2,009 |
1.21% |
9 |
North Harbour |
292,900 |
3,264 |
1.11% |
10 |
Auckland |
796,500 |
8,576 |
1.08% |
11 |
BOP |
236,200 |
2,400 |
1.02% |
12 |
Counties |
437,500 |
4,270 |
0.98% |
13 |
Canterbury |
478,000 |
4,547 |
0.95% |
14 |
Wellington |
397,600 |
3,429 |
0.86% |
15 |
Mid Canterbury |
31,041 |
127 |
0.41% |
16 |
King Country |
50,952 |
181 |
0.36% |
17 |
West Coast (Fan Page) |
21,677 |
75 |
0.35% |
18 |
Buller |
10,473 |
22 |
0.21% |
19 |
Poverty Bay |
35,295 |
63 |
0.18% |
Mitre10 Cup Unions Twitter by Followers % |
|
Union |
Population |
Twitter Followers |
% per population |
1 |
Taranaki |
127,400 |
5,003 |
3.93% |
2 |
Otago |
142,000 |
4,631 |
3.26% |
3 |
Southland |
96,500 |
3,057 |
3.17% |
4 |
Manawatu |
127,800 |
3,097 |
2.42% |
5 |
Tasman |
146,800 |
3,142 |
2.14% |
6 |
Waikato |
326,900 |
5,848 |
1.79% |
7 |
Hawkes bay |
158,900 |
2,165 |
1.36% |
8 |
Northland |
166,100 |
2,009 |
1.21% |
9 |
North Harbour |
292,900 |
3,264 |
1.11% |
10 |
Auckland |
796,500 |
8,576 |
1.08% |
11 |
BOP |
236,200 |
2,400 |
1.02% |
12 |
Counties |
437,500 |
4,270 |
0.98% |
13 |
Canterbury |
478,000 |
4,547 |
0.95% |
14 |
Wellington |
397,600 |
3,429 |
0.86% |
|
|
|
|
|
Mitre10 Cup Unions Twitter by Followers |
|
Union |
Population |
Twitter Followers |
% per population |
1 |
Auckland |
796,500 |
8,576 |
1.08% |
2 |
Waikato |
326,900 |
5,848 |
1.79% |
3 |
Taranaki |
127,400 |
5,003 |
3.93% |
4 |
Otago |
142,000 |
4,631 |
3.26% |
5 |
Canterbury |
478,000 |
4,547 |
0.95% |
6 |
Counties |
437,500 |
4,270 |
0.98% |
7 |
Wellington |
397,600 |
3,429 |
0.86% |
8 |
North Harbour |
292,900 |
3,264 |
1.11% |
9 |
Tasman |
146,800 |
3,142 |
2.14% |
10 |
Manawatu |
127,800 |
3,097 |
2.42% |
11 |
Southland |
96,500 |
3,057 |
3.17% |
12 |
BOP |
236,200 |
2,400 |
1.02% |
13 |
Hawkes bay |
158,900 |
2,165 |
1.36% |
14 |
Northland |
166,100 |
2,009 |
1.21% |
Mitre10 Heartland Unions Twitter by Followers % |
|
Union |
Population |
Twitter Followers |
% per population |
1 |
Mid Canterbury |
31,041 |
127 |
0.41% |
2 |
King Country |
50,952 |
181 |
0.36% |
3 |
West Coast (Fan Page) |
21,677 |
75 |
0.35% |
4 |
Buller |
10,473 |
22 |
0.21% |
5 |
Poverty Bay |
35,295 |
63 |
0.18% |
Mitre10 Heartland Unions Twitter by Followers |
|
Union |
Population |
Twitter Followers |
% per population |
1 |
King Country |
50,952 |
181 |
0.36% |
2 |
Mid Canterbury |
31,041 |
127 |
0.41% |
3 |
West Coast (Fan Page) |
21,677 |
75 |
0.35% |
4 |
Poverty Bay |
35,295 |
63 |
0.18% |
5 |
Buller |
10,473 |
22 |
0.21% |
NEW ZEALAND RUGBY UNIONS |
|
Union |
Population |
Instagram “followers” |
% per population |
1 |
Otago |
142,000 |
6,661 |
4.69% |
2 |
Manawatu |
127,800 |
3,628 |
2.84% |
3 |
Southland |
96,500 |
3,223 |
3.34% |
4 |
Taranaki |
127,400 |
5,716 |
4.49% |
5 |
Tasman |
146,800 |
2,041 |
1.39% |
6 |
Auckland |
796,500 |
16,820 |
2.11% |
7 |
Canterbury |
478,000 |
10,504 |
2.20% |
8 |
Northland |
166,100 |
1,255 |
0.76% |
9 |
Waikato |
326,900 |
7,441 |
2.28% |
10 |
Wellington |
397,600 |
3,688 |
0.93% |
11 |
Hawkes bay |
158,900 |
1,263 |
0.79% |
12 |
BOP |
236,200 |
2,975 |
1.26% |
13 |
North Harbour |
292,900 |
872 |
0.30% |
14 |
Counties |
437,500 |
1,456 |
0.33% |
Mitre10 Cup Unions Instagram by Followers |
|
Union |
Population |
Instagram “followers” |
% per population |
1 |
Auckland |
796,500 |
16,820 |
2.11% |
2 |
Canterbury |
478,000 |
10,504 |
2.20% |
3 |
Waikato |
326,900 |
7,441 |
2.28% |
4 |
Otago |
142,000 |
6,661 |
4.69% |
5 |
Taranaki |
127,400 |
5,716 |
4.49% |
6 |
Wellington |
397,600 |
3,688 |
0.93% |
7 |
Manawatu |
127,800 |
3,628 |
2.84% |
8 |
Southland |
96,500 |
3,223 |
3.34% |
9 |
BOP |
236,200 |
2,975 |
1.26% |
10 |
Tasman |
146,800 |
2,041 |
1.39% |
11 |
Counties |
437,500 |
1,456 |
0.33% |
12 |
Hawkes bay |
158,900 |
1,263 |
0.79% |
13 |
Northland |
166,100 |
1,255 |
0.76% |
14 |
North Harbour |
292,900 |
872 |
0.30% |
|
|
|
|
|
Mitre10 Cup Unions Instagram by Followers % |
|
Union |
Population |
Instagram “followers” |
% per population |
1 |
Otago |
142,000 |
6,661 |
4.69% |
2 |
Manawatu |
127,800 |
3,628 |
2.84% |
3 |
Southland |
96,500 |
3,223 |
3.34% |
4 |
Taranaki |
127,400 |
5,716 |
4.49% |
5 |
Tasman |
146,800 |
2,041 |
1.39% |
6 |
Auckland |
796,500 |
16,820 |
2.11% |
7 |
Canterbury |
478,000 |
10,504 |
2.20% |
8 |
Northland |
166,100 |
1,255 |
0.76% |
9 |
Waikato |
326,900 |
7,441 |
2.28% |
10 |
Wellington |
397,600 |
3,688 |
0.93% |
11 |
Hawkes bay |
158,900 |
1,263 |
0.79% |
12 |
BOP |
236,200 |
2,975 |
1.26% |
13 |
North Harbour |
292,900 |
872 |
0.30% |
14 |
Counties |
437,500 |
1456 |
0.33% |
—


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