NZ Rugby Social Media Stats – Sept 14 – 2016

Follow @RedefinedRugby

Rugbyheartland.co.nz has today taken a snapshot of how the New Zealand Provincial Rugby landscape looks like on Social Media .

We have looked at Facebook , Twitter  and Instagram to see who are following their Provinces with some very interesting results.

We have broken down each province’s estimated population to give us a per capita following for all unions and joined the NPC (Mitre10 Cup) and Heartland Championship  together to get a view of who leads the way with their support base, and yes before we get into debates we do understand that a majority of followers would in more likelyhood be living outside these areas but the exercise diffidently shows that on percentage basis the smallest union has just a greater following than some of the bigger unions.

We hope the following tables provide some discussions around the coffee table or over a beer …. Note: all Population numbers are estimates

Based on Facebook Pages  /  * = “FB Group” { If you want to see better #’s for your union on Facebook then click their name to view their Facebook page and give them a “LIKE” }
NEW ZEALAND RUGBY UNIONS – [Orange = Heartland Championship Teams]
	Union (Region)	Population *Est	Facebook “likes”	% per population
1	Otago	142,000	40,909	28.80%
2	Waikato	326,900	81,873	25.04%
3	East Coast	13,239	2,969	22.42%
4	Hawkes Bay	158,900	25,262	15.89%
5	Buller	10,473	1,659	15.84%
6	Southland	96,500	14,606	15.13%
7	Auckland	796,500	119,595	15.01%
8	Taranaki	127,400	16,580	13.01%
9	West Coast	21,677	2,490	11.48%
10	Manawatu	127,800	12,460	9.75%
11	Tasman	146,800	14,244	9.70%
12	Wairarapa Bush	42,390	3,455	8.15%
13	Wanganui	43,500	3,517	8.09%
14	Northland	166,100	13,148	7.91%
15	King Country	50,952	3,979	7.81%
16	Canterbury	478,000	36,343	7.60%
17	Bay of Plenty	236,200	17,395	7.36%
18	Mid Canterbury	31,041	2,241	7.22%
19	South Canterbury*	43,932	2,953	6.72%
20	Poverty Bay	35,295	2,176	6.17%
21	Wellington	397,600	23,887	6.01%
22	North Otago	32,520	1,391	4.27%
23	Thames Valley	43,989	1,879	4.27%
24	Counties	437,500	14,825	3.38%
25	North Harbour	292,900	6,846	2.33%
26	Horowhenua-Kapiti *	79,200	1,456	1.83%
	NZ Population as at Wednesday 14 September 2016 at 11:10:00 a.m
	4,714,626	Total FB Likes 468,138		9.93%

Based on Twitter Followers
NEW ZEALAND RUGBY UNIONS
	Union	Population	Twitter Followers	% per population
1	Taranaki	127,400	5,003	3.93%
2	Otago	142,000	4,631	3.26%
3	Southland	96,500	3,057	3.17%
4	Manawatu	127,800	3,097	2.42%
5	Tasman	146,800	3,142	2.14%
6	Waikato	326,900	5,848	1.79%
7	Hawkes bay	158,900	2,165	1.36%
8	Northland	166,100	2,009	1.21%
9	North Harbour	292,900	3,264	1.11%
10	Auckland	796,500	8,576	1.08%
11	BOP	236,200	2,400	1.02%
12	Counties	437,500	4,270	0.98%
13	Canterbury	478,000	4,547	0.95%
14	Wellington	397,600	3,429	0.86%
15	Mid Canterbury	31,041	127	0.41%
16	King Country	50,952	181	0.36%
17	West Coast (Fan Page)	21,677	75	0.35%
18	Buller	10,473	22	0.21%
19	Poverty Bay	35,295	63	0.18%

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