Newly appointed Head Coach Paoraian Manuel-Harman stands in front of the under-construction Rugby Park
A familiar face to local rugby, Manuel-Harman brings with him a strong connection to the region, having previously played for the Poverty Bay Heartland side during loan stints from Hawke’s Bay. His senior playing career really started to mature at Auckland University Rugby Football Club, where he says he developed his understanding of rugby strategy and the importance of getting culture right—two elements he believes are essential to building successful teams.
“The challenge of helping turn the Heartland team around is what excites me,” Manuel-Harman says. He was shoulder tapped for the role, and saw it as a chance not only to contribute to the Union’s growth, but also to take the next step in his own coaching career.
Known for his straight-up, high-expectation approach, Manuel-Harman describes his coaching style as “blunt” and “hard nosed,” with a clear focus on holding players to strong standards both on and off the field. He believes a hard-working mentality, combined with smart tactical thinking, can unlock the potential he sees in the region’s players. “There’s talent here,” he says. “If I can add the right mindset and structure to that, we should see some guys really take their game to the next level.”
One of his key priorities is building an environment that players genuinely want to be part of—where growth is constant and purpose is shared. His goal for the season is simple but ambitious: establish a competitive, learning-driven team culture and push for a top-four finish and a shot at the Meads Cup.
Part of that work starts at the grassroots level. Manuel-Harman plans to be present at club trainings throughout the season, using that time to connect with players, provide feedback, and maintain clear communication around selection and expectations. “Concise, clear communication of work-ons is key,” he explains. “If I can give players feedback they can actually understand and act on, then we’re in a good place to demand high standards.”
But for Manuel-Harman, success isn’t just about results. It’s also about how the team functions as a group—something he believes comes down to players enjoying their footy and putting the team first when it counts. “If we get that right,” he says, “the results will follow.”
Equally important is the role of the community. With a new grandstand targeted to be ready for the opening game of the Heartland season, he sees 2025 as a chance to rebuild not just the team’s on-field identity but the entire match-day experience.
“Whanau and community engagement is massive,” he says. “We’ve got a real opportunity to create an atmosphere that’s great for players and supporters.”
His message to the public is clear: “The players will be working real hard—so it’s time to pack the new-look Rugby Park and get in behind their Turanga Heartland Team.”
PBRFU CEO Ray Noble says the Union is excited about what Manuel-Harman brings to the role.
“Paoraian brings a wealth of tactical experience and a deep understanding of the game, having previously played for Hawke’s Bay and coaching the Tapuae Premier side to their first Lee Brothers Shield in 2024. Through his involvement as a Heartland player for our union, he is well-regarded for his leadership skills and strategic acumen.”
The Union is confident Manuel-Harman’s leadership marks the beginning of a new chapter for Poverty Bay Rugby.
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