Rugby is a huge part of New Zealand culture, with the country considered a heartland of rugby and producing some of the sport’s greatest teams and players. The All Blacks are a source of national pride throughout the country, and the strong community aspect of rugby clubs makes the sport an integral part of local culture. For this reason, many online casino NZ brands are integrating rugby to increase engagement with fans of the sport.
Rugby-Themed Games and Promotions
In a bid to increase engagement with rugby fans, many online casino NZ sites are introducing games and promotions based on the sport. Rugby-themed games can combine the core elements of the sport with standard casino game mechanics. The best example of this is Rugby Start by Microgaming, which offers 243 ways to win and features lots of rugby-themed symbols.
Many online casinos offer special bonuses and promotions in a bid to attract new players, and some online casino NZ sites are even advertising rugby promotions. These might just be standard offers with clever titles such as “Conversion Cashback” or they could be bonuses tied into specific events such as the Rugby World Cup.
Rugby Sponsorships and Advertising
Many online gambling brands attract new players through advertising and sponsorship deals, and these are commonly seen in rugby union. However, New Zealand has strict rules and regulations on gambling advertising.
Offshore gambling platforms are forbidden from advertising within the country, and this includes sponsoring rugby teams or events. Breaking these rules can result in heavy penalties for the company, as well as the organisation that received the sponsorship.
Because of these rules, online casino NZ platforms have a competitive advantage against overseas competition. However, they still have to ensure they follow any regulations to prevent fines and legal issues.
Sports Betting and Rugby Events
A lot of online casino NZ sites also offer sports betting, which is perfect for rugby fans. Not only can fans enjoy a variety of games whenever they want, they can easily open the sportsbook to find the latest odds on their favourite teams. Research suggests that 1 in 10 people in New Zealand currently bet on sports once or more per year.
The online gambling market in New Zealand is projected to reach NZ$600 million by 2027, and much of this is driven by increases in online sports betting. By engaging with rugby fans and offering the latest live and pre-live betting on all rugby events, casino sites can increase their market share within the country.
The Role of Cryptocurrency in NZ Casinos
A lot of online casinos now accept cryptocurrency, including Bitcoin and Ethereum. These digital currencies are ideal for making fast and secure deposits and withdrawals at an online casino. However, there are risks involved in purchasing and trading them. It’s important to know how to do so safely before you begin using cryptocurrency.
Safety and security should always be a concern for anyone using an online casino NZ platform. Players are advised to only sign up to sites that are licensed and regulated and avoid potential scams or sites that have a poor reputation.
Final Thoughts
Many rugby fans in New Zealand enjoy gambling, which is why so many online casino platforms have begun offering rugby-themed games and promotions. By combining sports betting and casino games, these platforms can offer a lot of fun. However, it’s important that players bet responsibly and avoid getting carried away. Set a budget and always try out the free demo to test the game before you play with real cash.
