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ADIDAS UNVEILS INVESTEC SUPER RUGBY ALTERNATE JERSEYS

adidas has today unveiled the alternate jerseys for all five New Zealand Investec Super Rugby sides for the highly anticipated 2020 season.

From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team.

All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans.From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans.

As part of its ongoing mission to end plastic waste, adidas has committed to shift entirely to recycled polyester by 2024.

To inspire rugby fans to join the movement, the designs of each teams alternate jersey features aquatic-style patterns and nods to the teams’ local environments:

• The Blues jersey takes inspiration from the Auckland Harbour bridge – an important icon of the city and beacon for sustainability due to its solar-powered lights. The jersey design features a water-effect graphic print of the bridge.

• The Chiefs design is inspired by water. Water gives life and is depicted in the thread print running across the jersey. This design represents the waterways, rivers, lakes and oceans which flow from the contributing clubs and regions that give life to the Chiefs franchise.

• The Crusaders jersey is based on the Braided Rivers; the backbone of the Crusaders region. The design of the shirt incorporates a print inspired by the Braided Rivers, intertwined with the peaks of the alps.

• The Highlanders jersey is designed to reflect the ocean on the southern Fiordlands. The water design provides a fresh take on the Highlanders’ tartan.

• The Hurricanes jersey features a hand drawn graphic which references the abundant wind resources in the area including 390 wind turbines with water born graphics.

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