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All Blacks thank fans as Facebook page passes the three million milestone

mediareleaseAll Blacks thank fans as Facebook page passes the three million milestone

3mil The All Blacks Facebook page now boasts more than three million fans, cementing its place as the number one rugby fan site in the world.

The All Blacks took time out from the MyRepublic Northern Tour to thank fans.

“Three million is amazing,” said Sam Cane. “Just a big thank you to all our All Blacks fans. Thanks for all your support. We really appreciate it.”

See Liam Messam on All Blacks YouTube here.

The All Blacks Facebook page has enjoyed rapid growth, reaching one million fans in August 2011 as it became the first New Zealand business, sport or organisation to pass this milestone. It passed the two million mark in July last year and now ranks in the top 50 of sports team Facebook pages in the world.

“This is a fantastic achievement in a short space of time and mirrors the popularity of the All Blacks wherever they play across the world,” said New Zealand Rugby Chief Executive Steve Tew.

“Just over 80 percent of our fans are outside New Zealand and we really want to reach more of them so our growing social media presence is an incredible tool for us to connect with fans no matter where they are.

“We have a number of great initiatives in store and are currently rolling out Team All Blacks so we hope more and more fans find a reason to join the conversation with all of our men and women in black.”

Team All Blacks is the latest initiative launched for fans providing exclusive content including behind the scenes video, discounts and giveaways for those who sign up to join the team.

The All Blacks are also connecting with fans in China having recently launched a page on Weibo, a Chinese microblogging site, which is similar to Facebook and Twitter.

New Zealand Rugby now reaches more than 4.6 million fans across its various All Blacks social media channels including Facebook, Twitter, Instagram, YouTube,
Google+ and Soundcloud.

“Every day three to four thousand fans join our online community. We know they have a great thirst for all things All Blacks. We also realise that sports fans these days demand quality information fast and frequently that they can access anytime, anywhere,” said Tew.

“We are very committed to expanding the kind of content that keeps them excited so they can stay close to their favourite team and share that experience with their friends.”

All Blacks Facebook facts November 2014

  • Facebook growth averaging 18,000 likes per week
  • Average 80,000 collective link clicks per week
  • 500-600,000 direct engagements per week (likes, comments, shares)

Geographic breakdown

  • New Zealand 578,000
  • France 331,000
  • Australia 288,000
  • South East Asia 262,000
  • Italy 198,000
  • United Kingdom 194,000
  • United States and Canada 193,000
  • Argentina 189,000

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